What Marketers & Agencies Think of Sports

Advertiser and Sponsor Intelligence for Sports Business Executives

Sports Perceptions provides the top executives of leagues, teams and associations with timely, actionable advertiser insights. We deliver intelligence about what marketers and agencies think of sports and sports-related media. All in an effort to help sports business executives strengthen their brands and marketing partnerships, while managing the advertising value of their properties.

Insight from the World’s Most Influential Media Decision Makers and Sponsors

Our proprietary database of media and sponsorship decision makers is one of the largest in the world. The survey and questionnaire development process that we employ ensures optimal response. Focus and industry expertise enables us to effectively analyze and accurately interpret the research that we conduct on behalf of our clients, who represent many of the world’s largest media and sports-media companies.

About Advertiser Perceptions

Sports Perceptions is an extension of Advertiser Perceptions, which specializes in determining, analyzing and communicating what advertisers, and now sponsors think – their plans, opinions and motivations. We provide our clients with the intelligence necessary for successfully managing the perceptions of their brands within a competitive environment. The insights that we provide are available for hundreds of leading media brands and sports properties. Data can be viewed by type of sport, media, agency, marketer, sponsor, advertiser, prospect, title, function, vertical market, region, spend and trends. Regardless of sport or medium, our clients gain the intelligence required to succeed. READ MORE